Friday, June 29, 2012

'Lights' by Ellie Goulding is finally a top 10 hit on the Billboard Hot 100 Singles chart

This week Lights by Ellie Goulding climbed 6 places to number 6 on the Billboard Hot 100 singles chart. It is now 27 weeks on the chart which is also one of the slowest climbs to the top 10 in American chart history. 
Lights has now sold 1.9 million downloads in the US alone making it one of the biggest hits ever by a British music artist that wasn't a big hit in the UK. It was first recorded in 2008 and it only got to number 49 on the UK charts when it was released in March 2011. It never featured on the original edition of her debut album but was one of two extra songs that were included on the re-release of Lights or Bright Lights as that re-release album was known as. The other song on Bright Lights was her cover version of Elton John's Your Song which was a huge Christmas hit in 2010 when it got to number 2 in the UK singles chart and number 5 here in Ireland. 

The video for Lights was directed by Sophie Muller whose first video was for Beethoven (I Love to listen To) by Eurythmics in 1987. She has directed dozens of videos for some of the world's most successful music artists since then including No Doubt, Sade and Beyonce.

With the top ten success of Lights in the US it would be interesting to see how well it would do in the UK and Irish charts if it was re-released with a proper marketing campaign.

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